Astaxanthin is a naturally occurring carotenoid produced primarily by the microalgae Haematococcus pluvialis. When these algae are exposed to environmental stress, they produce astaxanthin as a protective compound. Animals that consume the algae then accumulate the pigment, giving salmon, trout, flamingos and shellfish their characteristic colour.

Unlike some carotenoids, astaxanthin does not convert into vitamin A within the body. Instead, it functions primarily as an antioxidant, helping protect cells from oxidative stress caused by free radicals.

Every day, our bodies are exposed to oxidative stress. Exercise, sunlight, pollution, normal metabolism and everyday life all generate free radicals.

Free radicals are unstable molecules that can interact with cells and tissues. Antioxidants help neutralise these molecules and form part of the body's natural defence systems.

Astaxanthin has attracted considerable interest because of its ability to interact with both the inner and outer layers of cell membranes, allowing it to provide antioxidant support across the entire membrane structure. Researchers continue to investigate how this unique property may contribute to its broad range of applications.

One of the most popular reasons people choose astaxanthin is for skin support.

Skin is constantly exposed to environmental stressors such as sunlight, pollution and normal ageing processes. Because astaxanthin is a potent antioxidant, it has been widely studied for its potential role in helping protect skin cells from oxidative stress. Research has explored its effects on skin appearance, hydration and resilience.

While astaxanthin should never replace sunscreen or sensible sun protection, many people include it as part of a broader skin-health routine.

The eyes are particularly susceptible to oxidative stress due to their constant exposure to light.

As a carotenoid, astaxanthin has attracted attention for its potential role in supporting visual comfort and overall eye health. It is commonly used by people who spend long hours working at screens or who simply want to support healthy vision as they age.

Astaxanthin has also become increasingly popular among active individuals.

Exercise naturally increases oxidative stress, particularly during intense training. Researchers have explored astaxanthin's potential role in supporting exercise performance, recovery and endurance through its antioxidant activity. While studies are ongoing, it remains one of the most popular antioxidant supplements among athletes and fitness enthusiasts.

Whether you're lifting weights, playing sport, running, cycling or simply leading an active lifestyle, antioxidants form an important part of the body's recovery processes.

Our Astaxanthin Softgels don't just contain astaxanthin - they also include added vitamin E.

Vitamin E is itself a powerful antioxidant and has an authorised UK health claim for contributing to the protection of cells from oxidative stress.

By combining astaxanthin with vitamin E, we've created a formula that brings together two well-known antioxidant nutrients in a convenient daily softgel.

Vitamin E also complements astaxanthin particularly well because both are fat-soluble compounds, making them natural partners within the body's cell membranes.

Astaxanthin is a fat-soluble nutrient, meaning it is best absorbed when consumed alongside dietary fat.

Softgel capsules provide a convenient way to deliver astaxanthin in an oil-based format, helping it fit naturally into your daily supplement routine.

For best results, we recommend taking astaxanthin with a meal that contains some healthy fats.

Natural astaxanthin has been extensively reviewed for safety and is approved for use in food supplements in the UK and Europe. The European Food Safety Authority has assessed astaxanthin-rich ingredients and concluded that supplemental use at approved levels is safe for adults.

As with any supplement, always follow the recommended serving size and consult a healthcare professional if you are pregnant, breastfeeding, taking medication or have any medical concerns.

Astaxanthin is one of the most interesting antioxidant compounds found in nature.

Derived from microalgae and naturally responsible for the vibrant colour of salmon and shellfish, it has become popular for supporting skin health, eye health and active lifestyles through its powerful antioxidant properties.

Combined with vitamin E, our Astaxanthin Softgels provide a simple way to add two complementary antioxidant nutrients to your daily routine.

Whether you're looking after your skin, supporting an active lifestyle, or simply want to add a high-quality antioxidant to your routine, Astaxanthin is one of nature's most intriguing nutrients.