Richard Smith’s personal health journey is the reason Keto-Pro exists today. What began as a commitment to improving his own wellbeing evolved into a wider mission to support others in exploring metabolic health and lifestyle change.

Earlier in life, Richard faced significant health challenges, including type 2 diabetes and obesity. Through sustained dietary and lifestyle changes centred around carbohydrate restriction, he experienced profound improvements in his metabolic health, energy levels and overall wellbeing. Over time, he also went on to become a British Men’s Physique competition winner - a milestone that reflected the scale of his personal transformation.

Keto-Pro was founded from that lived experience: a belief that informed choices and well-formulated products can play an important role in supporting health goals.

Driven to understand the science behind his own transformation, Richard undertook extensive study in nutrition and metabolic health, with a particular focus on low-carbohydrate approaches. Over the years, he has developed a strong working knowledge of areas including nutritional science, metabolic function and blood marker analysis.

This ongoing commitment to learning enables him to translate complex topics into clear, practical guidance for those interested in exploring carbohydrate restriction and related dietary strategies.

Richard has spent more than a decade speaking publicly about low-carbohydrate nutrition, sharing his experience through podcasts, events and online platforms. His aim has always been to encourage informed discussion and help individuals explore approaches that may suit their own goals and circumstances.

While his personal dietary approach has evolved over time, his message remains consistent: there are multiple paths within the low-carb spectrum, and individuals should choose the one that aligns with their needs.

For anyone interested in a deeper dive into ketogenic or Carnivore-style nutrition, Richard continues to offer education and coaching through his own dedicated platform.

Through his consultancy work, Richard provides one-to-one guidance tailored to individual goals, covering areas such as diet, training and lifestyle strategy. He also hosts regular live sessions within his online community, Low Carb School, where members can ask questions and engage in structured discussion.

In addition to his work with Keto-Pro, Richard continues to run his own education and consultancy platform for those wishing to explore low-carbohydrate nutrition in greater depth. He is also available for 1-to-1 nutritional consultancy.