Keto-Pro Privacy Policy
Last updated: 12 May 2026
At Keto-Pro, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights under UK data protection law.
By using our website, placing an order, creating an account, subscribing to our emails, or otherwise interacting with us, you agree to the terms of this Privacy Policy.
1. Who We Are
This website is operated by The Keto Pro Ltd.
Our contact details are:
The Keto Pro Ltd
Bay Studio Main Building - Unit 1
Bay Studio Business Park
Ffordd Amazon
Swansea
SA1 8QB
Email: info@theketopro.com
We are the data controller for the personal information collected through this website.
2. What Information We Collect
Depending on how you interact with us, we may collect:
Information you provide directly
- Name
- Billing and delivery addresses
- Email address
- Telephone number
- Order details
- Account login information
- Product reviews or feedback
- Messages sent via contact forms or customer support
Information collected automatically
When you browse our website, we may automatically collect:
- IP address
- Device type
- Browser type
- Pages visited
- Products viewed
- Referring websites
- Approximate location
- Cookie and tracking data
3. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Manage your account
- Communicate about your purchases
- Handle refunds, returns, and customer support
- Detect fraud or suspicious activity
- Improve our website and services
- Personalise your shopping experience
- Send marketing communications (where you have opted in)
4. Legal Basis for Processing
Under UK GDPR, we process your data under one or more of the following lawful bases:
Contract
To fulfil orders and provide our services.
Legitimate Interests
To improve our website, prevent fraud, and grow our business responsibly.
Consent
For email marketing, cookies, and certain advertising activities.
Legal Obligation
To comply with tax, accounting, consumer, and regulatory requirements.
5. Who We Share Your Data With
We only share your personal information where necessary to operate our business, fulfil orders, provide customer support, process payments, deliver marketing communications, or improve our services.
This may include:
E-commerce platform
Your orders, account details, and checkout activity are processed through Shopify.
Payment providers
Depending on your chosen checkout method, payments may be processed by:
We do not store your full payment card details on our systems.
Marketing and customer communications
We may use Klaviyo to manage email and SMS marketing communications, customer journeys, and subscriber preferences.
Advertising and analytics
We may use services from:
This may include analytics, advertising attribution, remarketing, and conversion tracking technologies.
Product reviews and customer feedback
We may use third-party customer review platforms to collect and display verified product and store reviews.
Fulfilment and logistics
Order and delivery information may be shared with our warehouse, fulfilment, and courier partners in order to pick, pack, and deliver your orders.
Shopify apps and technology partners
To help us operate and improve our store, we may use third-party applications, integrations, and technology partners connected to our Shopify store.
Depending on the services they provide, these partners may have limited access to certain personal information, such as:
- Name
- Email address
- Order history
- Products purchased
- Delivery information
- Customer interactions with our website or marketing communications
These providers may support services such as:
- Customer reviews
- Email and SMS marketing
- Product recommendations
- Loyalty or rewards programmes
- Customer service tools
- Website analytics and conversion tracking
- Order management and operational reporting
We only install applications and integrations where we believe they are necessary for operating our business, and we expect our technology partners to handle personal data in accordance with applicable data protection laws.
6. International Transfers
Some of our service providers may process data outside the United Kingdom.
Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection law.
7. Marketing Communications
If you subscribe to marketing communications, we may contact you by:
- SMS text message
This may include:
- Product launches
- Educational content
- Promotions and offers
- Cart reminders
- Product recommendations
Providing your mobile number does not automatically mean you will receive SMS marketing unless you have specifically opted in.
You can unsubscribe at any time by:
- Clicking the unsubscribe link in our emails
- Following opt-out instructions in SMS messages
- Contacting us directly
8. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Keep our website functioning properly
- Remember your preferences
- Measure website performance
- Improve product recommendations
- Deliver more relevant advertising
These technologies may include services provided by:
This may include features such as conversion tracking, remarketing, abandoned cart recovery, and audience measurement.
You can manage cookie settings through your browser or device settings.
9. How Long We Keep Your Data
We only retain personal information for as long as necessary.
Typical retention periods may include:
- Order records: up to 6 years (for tax and accounting)
- Customer service communications: up to 3 years
- Marketing preferences: until you unsubscribe or become inactive
10. Your Rights
Under UK GDPR, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion
- Restrict processing
- Object to certain processing
- Request data portability
- Withdraw consent
To exercise your rights, email us at:
You also have the right to complain to the Information Commissioner's Office if you believe your data has been handled improperly.
Official ICO website:
Information Commissioner's Office
11. Security
We use commercially reasonable technical and organisational measures to help protect your information from unauthorised access, misuse, loss, or disclosure.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, operational, or technical changes.
Any updates will be posted on this page.